Author Archive

The Immersive Advertising Experience of the Future Has Existed for Years

The past few weeks saw three disparate but related tech developments that will impact the everyday customer. The first is the announcement of Apple “Town Squares” — by far the standout moment in the Apple Keynote, bar the moment the Face ID

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11 Creative Uses Of Augmented Reality In Marketing And Advertising

Augmented reality is quickly becoming one of the hottest trends in the marketing and advertising industries, recognized as an innovative and creative way of connecting with customers and increasing engagement. The technology has significantly grown in popularity over the last

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How Virtual Reality Is Changing The World Of Advertising

What opportunities does augmented reality open up for advertisers? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world. Answer by Julia Tokareva, Software Development Consultant at RubyGarage,

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The power of immersive storytelling for brands

Two years ago, the mobile AR phenomenon Pokémon Go was unleashed on the public and it revealed the technology’s potential for immersive brand storytelling. The mobile game well and truly thrust augmented reality into the limelight like never before. Clocking

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mobile app monetization

Top Mobile App Monetization Strategies

When you have a mobile app, it’s likely that you’ve spent significant amounts of time trying to comprehend how to operate vehicle revenue. Your visitors are flocking to mobile, however the money isn’t pursuing– yet. The simplest way for groups’

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