How Virtual Reality Is Changing The World Of Advertising
What opportunities does augmented reality open up for advertisers? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world.
Answer by Julia Tokareva, Software Development Consultant at RubyGarage, on Quora:
Augmented reality technology has already gained popularity, so more and more users are enjoying it. Many companies have already embraced this cutting-edge technology for their ads. You can find interesting use cases of augmented reality advertising in the article How Augmented Reality Makes Advertising Interactive, so that you can understand what unique experiences AR provides.
Today, marketers benefit greatly from using augmented reality in advertising. Let’s see what advantages AR has for marketers and advertisers.
The first and the most important advantage of AR ads is that they help to create a certain emotional connection with customers. Augmented reality ads are so interactive and realistic that consumers feel like they’re playing an engaging video game. This builds an emotional connection, increasing brand awareness and encouraging customers to make purchases.
Another benefit is a possibility of virtual try-ons. Your consumers can try on many different items with AR: glasses, shoes, clothing, jewelry, watches, etc., without leaving their homes. This makes AR ads a powerful tool for driving sales and increasing revenue, especially, at the age of e-commerce.
What is also important is that digital ads use advanced machine learning algorithms to analyze user behavior and interests in order to recommend the right products and services to the right people.
Finally, augmented reality ads offer a great opportunity such as advanced hyper-local advertising. Traditional hyper-local ads just tell customers about places like cafes and outlets, but AR hyper-local ads can show objects right on a smartphone’s screen. This way, customers are not only informed about places that might be interesting to them but are guided there as well.